Culture
Digital Revolution and Cultural Trends: the Influencer Phenomenon
Liliana Arroyo
New opinion leaders use emotions and affinity to connect with audiences, often breaking the traditional hierarchy.
Technology
Neuromarketing: You Want It, You Just Don’t Know It Yet
Jose Valenzuela Ruiz
Neuromarketing studies the way the brain works in consumer purchasing decisions, particularly the part of the brain that we cannot express rationally.
Storytelling
Happiness
Ivan Pintor Iranzo
The totemic deity that speaks through the voices of advertising is not just consumerism, blame or melancholy but the stopping of history.