On 2 October last year we launched the call for entries for the first Cultural Innovation International Prize, a biennial competition created to coincide with the 20th anniversary of the CCCB. Its aim is to stimulate innovation in culture and to recognise the importance of research as an essential element when it comes to exploring new cultural scenarios.
The topic chosen for this first edition is “Audiences”: a vast concept, but one that can be circumscribed, and that is in constant flux. This variability, coupled with the transversality of the disciplines in which “audiences” play a part, generates a field in which to explore, imagine, and construct new models and scenarios.
At CCCBLab we have decided to explore how different personalities from a wide variety of cultural spheres confront this field. In this first clip, Laura Borràs, Xavier Carrillo, Hugh Forrest, Gemma Galdón, Alberto Guijarro, Montecarlo, Enric Pons i Carlos A. Scolari explore the development of audiences in recent years, and talk about these changes using examples or case studies that illustrate it. The core theme of audiences gives rise to a whole series of evaluations, reflections and ideas that touch on the one aspect: audiences will never again be what we have known up to now.