Technology
Neuromarketing: You Want It, You Just Don’t Know It Yet
Jose Valenzuela Ruiz
Neuromarketing studies the way the brain works in consumer purchasing decisions, particularly the part of the brain that we cannot express rationally.
Culture
Wikidata: The New Rosetta Stone
Àlex Hinojo
Wikidata is a new step forward in the democratisation of access to information.
Technology
Dossier
The Mass Data Era
The production of mass data is growing unstoppably and this tendency seems to be irreversible in the immediate future.
Technology
Web 2.0 Ten Years On
Juan Insua
A decade later, we can confirm the far-reaching nature of the radical changes provoked by this phenomenon, which has two sides that merit reflection.
Culture
Wearables in Culture. Made-to-Measure Augmented Experiences
Cristina Sáez
Wearables, devices that we wear as we would a t-shirt or a watch, which monitor everything we do, are already starting to make their way into the cultural world.
Technology
Internet. Visions of 1998
Report shot in 1998 where people is asked about Internet and its futu
Storytelling
Mar Cabra: “The journalists that survive will be those who provide added value by means of data analysis techniques”
We interview Nicola Hughes, Mar Cabra, Mariana Santos, Mar Santamaría and Gabriela Rodríguez to pick their brains about the new data journalism and open data trends.
Storytelling
The Cambrian Age of Journalism
Karma Peiró
The great challenge now is how to democratise the data processing, so that we as citizens understand the potential of “Big Data” and using it for our interests.
Technology
IEML: A Project for a New Humanism. An interview with Pierre Lévy
Sandra Álvaro
Pierre Lévy talks about the creation of IEML a tool for the augmentation of collective intelligence by means of the algorithmic medium.
Culture
The Art of Analytics: Using bigger data to create value in the arts and cultural sector
Juan Mateos García
How can data help the cultural sector to create value by helping it to understand its audiences better, and to develop new business models?
Technology
After the Deluge
José Luis de Vicente
The last decade has seen some fundamental truths take root regarding the status of information as a raw material and its role in the world.
Planet
Technology
How Polluting is the Internet?
Marcus Hurst
The fact that the internet footprint is lower than that of traditional activities does not mean it is totally innocuous.