In a world where data seems to be the basis of any decision, can we imagine a space without the authority of figures?
What opportunities does it present, and what are the challenges facing cultural organisations as they adapt to meet the needs of audiences in the 21st century?
Digital transformation and organizational change: towards Open Source creation and accessible contents.
This is a reflection on the implementation of digital practices centred around the audience and their needs, by an analysis and a study of the audience.
The knowledge of new audiences makes it necessary to understand their needs and demands. We are still differentiating between physical and virtual audiences.
We explore some of the practical strategies that institutions can learn to boost the success of their change initiatives.
Rui Guerra (INTK) talks about Museum Analytics.