The Mass Data Era

The production of mass data is growing unstoppably and this tendency seems to be irreversible in the immediate future. The impact of mass data management is of such great dimensions that there is already talk of the new oil. The fourth industrial revolution has identified one of its most prized raw materials.

“As big data transforms our lives — optimizing, improving, making more efficient, and capturing benefits — what role is left for intuition, faith, uncertainty, and originality?”

Viktor Mayer-Schönberger, Kenneth Cukier. Big Data | A Revolution That Will Transform How We Live, Work, and Think (2013)


After the Deluge

José Luis de Vicente

The last decade has seen some fundamental truths take root regarding the status of information as a raw material and its role in the world.

“Gathering, filtering and visualizing what is happening beyond what the eye can see has a growing value.”

European Journalism Centre and Open Knowledge Foundation, 2011

“The digital deluge now sweeping the globe is the equivalent of giving every person living on earth today 320 times as much information as is estimated to have been stored in the Library of Alexandria.”

Viktor Mayer, Schönberger, Kenneth Cukier | Big Data


_Big Bang Data

José Luis de Vicente

_BIG BANG DATA is an exhibition about the ‘datafication’ of the world curated by José Luis de Vicente and Olga Subirós with ZZZINC activities management.