Audience Analysis

The knowledge of new audiences makes it necessary to understand their needs and demands. We are still differentiating between physical audiences and virtual audiences. The techniques and theories that attempt to analyse them suggest an intense debate on the critical use of new tools for the measuring, segmentation and personalisation of audiences.


A change of mentality

Maria Ribas

The cultural sector is shifting, and audiences are now in the spotlight. Two conferences reflected this shift in Madrid and Barcelona.