Dossier
Audience Analysis
The knowledge of new audiences makes it necessary to understand their needs and demands. We are still differentiating between physical audiences and virtual audiences. The techniques and theories that attempt to analyse them suggest an intense debate on the critical use of new tools for the measuring, segmentation and personalisation of audiences.
Culture
Analysing Virtual Audiences (II). Connecting and Deepening the Relationship
Clara Bofill
This is a reflection on the implementation of digital practices centred around the audience and their needs, by an analysis and a study of the audience.
Culture
Analysing Virtual Audiences
It is thus necessary to be aware of how these audiences behave, in order to understand their needs and plan new projects.
Culture
A change of mentality
Maria Ribas
The cultural sector is shifting, and audiences are now in the spotlight. Two conferences reflected this shift in Madrid and Barcelona.