Tijana Tasich

Expert in design and distribution of digital contents and head of digital production at the Tate.

Tijana Tasich is the Digital Production Lead at Tate, UK, where she strategically oversees and manages the production and design development and delivery of Tate’s digital content across a variety of digital platforms. Tijana has a pivotal role in the digital transformation project at Tate, where she is currently designing and implementing new digital production processes and procedures. In her previous role as the Senior Digital Producer, Tijana successfully led and managed the Tate’s website re-launch in 2012, acting as the principal information architect for the website and the project lead responsible for stakeholder management, requirements gathering, functional specifications, and managing the team of digital editors and front-end designers and developers. In her role as the senior digital producer, she also pioneered a more mature approach to the management and use of digital analytics in decision making at Tate, where her efforts resulted in the creation of the first digital analyst’s position. She has presented her work at many international conferences, including Museums and the Web, MuseumNext, CultureGeek and the MCN.