PhD in Social Communication, awarded by Pompeu Fabra University (UPF) and a BA in Audiovisual Communication.
He has lectured in Audiovisual Communication Studies and Advertising and Public Relations at UPF since 2006. In his work, he specialises in the theory and analysis of video games, the study of audiovisual language and audiovisual narrative, and the popular culture trends in audiovisual media. He has published articles on video games, culture and society in academic journals such as Games & Culture, Convergence, Social Semiotics and The European Journal of Communication and is the author of the books El lenguaje videolúdico. Análisis de la significación del videojuego (Laertes, 2012) and El arte del entretenimiento. Un ensayo sobre el diseño de experiencias en narrativa, videojuegos y redes sociales (Laertes, 2015).