Articles | CCCB LAB

Technology

Neuromarketing: You Want It, You Just Don’t Know It Yet

Jose Valenzuela Ruiz

Neuromarketing studies the way the brain works in consumer purchasing decisions, particularly the part of the brain that we cannot express rationally.

Commons

Self-Publishing and Long-Tail Literature

Mireia Sainz

Can self-publishing democratize content-publishing and be a challenge to the status quo of book sector?

Commons

Celluloid and Self-Sufficiency: Artist-Run Labs

Elena Duque

The demise of the celluloid industrial sector is being countered by ingenuity and strength in unity, film DIY has survived and is taking on the world.

Technology

Rethinking Time in the Digital Age

Carles Sora

Our experience of time is increasingly mediated by digital devices of all kinds and our everyday timescapes appear to be accelerating exponentially.

Commons

Public Innovation: Open, Social, Cultural

Alberto Ortiz de Zárate

The key to public innovation: it adds value to legitimate recipients.

Culture

Analysing Virtual Audiences (II). Connecting and Deepening the Relationship

Clara Bofill

This is a reflection on the implementation of digital practices centred around the audience and their needs, by an analysis and a study of the audience.

Culture

Back to the (Virtual) Future: Immersion and Digital Materiality in Museums

Carles Sora

What could be the role of virtual reality experiences within heritage institutions and museums?

Science

Avatars, Cyborgs and Robots: Can Humans Enhance Themselves? (II)

Sandra Álvaro

Codifying human beings and increasing the processing capacity of computers has made it possible to create machines that can respond to our actions.

Science

Avatars, Cyborgs and Robots: Can Humans Enhance Themselves? (I)

Sandra Álvaro

The design of bionic prostheses and the creation of intelligent machines are some of the advances made towards enhancing our physical and intellectual abilities